Social media, brand marketing, and all other contemporary avenues of self-promotion have been amazing for a number of artists, models and influencers over recent years. These DYI streams are great assets for some artists to put themselves out there for the world to discover them. But for many, it’s another full-time endeavor — a job. And even though that’s still a very popular ideal for many people seeking recognition, even the most successful self-promoted artists will admit that they’d much rather be focusing on their music than trying to break into the industry on their own. Meanwhile, some of today’s most established music talents will tell you that there is no greater leverage such an artist can have than a label.
A1 connects our artists with the relevant music blogs for their style and genre and with the connections in radio that are, believe or not, as viable as ever when it comes to establishing a new artist and maintaining their visibility and “name currency.”
